China's agricultural products trademarks registered over 2 million
2016/8/17 view:
Xinhua News Agency on August 15, Changchun, (reporter Liu Shuo) Ministry of agriculture market and economic information secretary Tang Ke in the recently held China brand in Jilin agricultural forum said that by 2015, China State Administration for Industry and Commerce approved registered agricultural product trademark 36.71 million, an increase of 51.9%. As of the end of 2015, the State Administration for Industry and Commerce approved a total of 2 million 56 thousand and 100 registered agricultural products.
As of the end of 2015, China's cumulative effective use of green food logo of enterprises reached 9579, the product reached 23386, has created 665 green food raw materials standardized production base, an area of 169 million acres. China's 21 organic agricultural demonstration base area of more than 10 million acres; pollution-free product certification products up to 78408.
Tang Ke said that in recent years, China's agricultural product brand development policy environment has been optimized, but there is still a lack of awareness of brand awareness, lack of power, brand positioning, brand evaluation and recommendation system is not smooth and other issues. The next step to mobilize the government, enterprises and social three forces to form a cohesive force, enhance brand awareness, strengthen the brand cultivation, solid brand foundation, to create a good environment for the development of, and comprehensively improve the level of agricultural brand, especially in the "Internet + modern agriculture" the vigorous development of the era, to make full use of Internet technology, information sharing, technology sharing, resource sharing pattern.
(article source: farmer daily)
As of the end of 2015, China's cumulative effective use of green food logo of enterprises reached 9579, the product reached 23386, has created 665 green food raw materials standardized production base, an area of 169 million acres. China's 21 organic agricultural demonstration base area of more than 10 million acres; pollution-free product certification products up to 78408.
Tang Ke said that in recent years, China's agricultural product brand development policy environment has been optimized, but there is still a lack of awareness of brand awareness, lack of power, brand positioning, brand evaluation and recommendation system is not smooth and other issues. The next step to mobilize the government, enterprises and social three forces to form a cohesive force, enhance brand awareness, strengthen the brand cultivation, solid brand foundation, to create a good environment for the development of, and comprehensively improve the level of agricultural brand, especially in the "Internet + modern agriculture" the vigorous development of the era, to make full use of Internet technology, information sharing, technology sharing, resource sharing pattern.
(article source: farmer daily)
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