Fresh small electricity suppliers have been out
From chaos frequency to investment circle pit"
Shoddy, modify the origin...... In recent years, some fresh "extensive" mode of operation has let consumers unbearable, eventually by the "vote by foot". Faced with the plight of the market and funds, has been unusually fanatical fresh electricity suppliers began to enter the shuffle season".
Origin information is difficult to identify
Quality is uneven in quality
Is known as "Pinggu peach, nectarine 4 sold 12 yuan, 6 peach sold 24 yuan, the written sweet and juicy, like canned food. But buy a taste, what flavor did not, than the morning sell ordinary peach are far worse." Ms. Liu described in a well-known electricity supplier fresh shopping experience full of complaints to the Beijing morning news reporter.
Line can buy fruit, why buy online is to hope to eat good quality." As the home appliance business "regular", Liu discovery, continuously enriched with the providers of goods, quality of goods became intermingled.
Miss Zhai often on the Internet as the home of the children and the elderly to buy imported cod. But with the media continue to business platform "smuggling" food, shoddy exposure, Miss Zhai's heart began to no end.
Some advertised pure import fresh supply of fresh electricity suppliers, but was found no foreign trade operators for the record registration, import and export business scope, customs code and other key qualifications. In addition, commissioned by the OEM phenomenon is also not uncommon in imports of fresh market, such as on the market to buy imported salmon, packaging information has shown produced by domestic OEM manufacturers. I bought some fresh products online, imported food packaging no Chinese logo, even the country of origin information is difficult to identify, not to mention the health certificate of the inspection and quarantine department." Miss Zhai believes that the consumer is difficult to distinguish the authenticity.
Closures and layoffs
Become investment pit
Has experienced a round of capital and entrepreneurial enthusiasm, fresh electricity suppliers in this year is bad news.
The media has been exposed the lack of qualifications for import of "delicious 77 closes, fresh electricity supplier" extensive management "results show. Then, love fresh bee in large-scale layoffs storm, discouraging employees, fresh community O2O model is in trouble. Have been living off the "originally convenience store"; every orchard closed stores in Beijing, Shanghai, Guangzhou and other cities, and every orchard was upgraded to "lightning delivery;" young Cai Jun "and" fruit help "respectively in the July 30 and August 1, announced the closure of...... Fresh fields have been dubbed the "investment investment circle pit".
For consumers, the "quality control" has become the key to the development of fresh electricity suppliers. For fresh electricity suppliers, the challenge is far more than that.
"Fresh electricity suppliers, the most difficult to have two points", vice president of Jingdong group, the company's chief executive officer Wang Xiaosong mall, said, "one is the product standardization; the other is the cold chain logistics." Do these two points, it means high cost.
Electricity suppliers expert Zhang Chenyong estimates, Tmall and other B2C packaging and distribution costs of about 15 yuan. With fresh business in the center of the typical warehouse delivery, for example, through the floor distribution arrived at the C terminus, fresh every single packaging and cold chain transportation cost about 30 yuan and high loss ratio.
According to Analysys survey, vegetables, rice and other common ingredients added value only single digit; high-end kitchen ingredients with higher added value, fruit gross profit of approximately 20%, meat 20% to 30%, seafood can amount to 50% above. Simple estimate, 100 yuan of the following orders, only cold chain logistics costs are almost difficult to cover.
The huge business opportunities attracted Internet giants involved, Jingdong, Ali have reached, intensified market competition situation. In the first half of this year, the Jingdong announced to spend 10 billion yuan to build the integration of fresh and distribution network. Tmall is a fresh Xianhengpeifu mechanism, users "bad fruit Baopei, the maximum credit amount 10 thousand yuan. Traditional electricity giant has a large flow, cut into fresh areas, the cost of the user's drainage than small fresh electricity suppliers have a greater advantage, operating costs are relatively low.
Giant into big players
Improve the threshold of fresh electricity suppliers
"In the last few months we've had a couple of decades of growth in sales, up from a year ago. This figure is very alarming, but also very true to see that more and more users are willing to buy fresh products online." Wang Xiaosong said.
Despite facing many challenges, fresh electricity supplier is still regarded as one of the most promising electricity supplier market. "How big is the fresh market in China?" Wang Xiaosong said, "there must be 4 trillion to 5 trillion. I and do seafood imports, the annual growth of more than 80%, we can see how powerful this demand."
However, the industry view is no longer so optimistic as the original, it is generally believed that China's fresh electricity suppliers this year will enter the stage of the reshuffle, the industry will gradually increase the threshold.
According to AC Nielsen survey report from, "from a variety of origin products consumers choose online shopping fresh is one of the main reasons, accounted for 47%. August 16th, the Jingdong fresh platform and Chile, Spain, South Africa, France, Britain and other countries signed a cooperation agreement, the introduction of local quality fresh products. Earlier, the Jingdong also opened fresh goods to the payment, Wang Xiaosong said, this is very challenging. For fresh products, if the user rejects, this one product is equivalent to scrap off the."
Electricity supplier analyst Li Chengdong said, fresh electricity supplier in the field, game player has shrunk. Last year is also happy valley enclosure, this year has become a giant competition. Giants through mergers and acquisitions, integration and construction of ecosystem, Tencent + daily and fresh, Jingdong new dada + Wal Mart + Yonghui, Ali + easy fruit net + horse box Xiansheng + lightning purchase enterprise + point